阿迪达斯防晒霜
Branding Thru And Thru


这是阿迪达斯的防晒霜，并没有什么特别的功能，就只是防晒而已，那为什么我们把他发出来呢？他特别的地方就是拥有三个喷嘴，特点虽然小但无疑很强大。

The Adi-block sunblock by Adidas doesn’t do anything other sunblocks can’t. Hey, it provides basic UV protection so why are we posting here? I’m fascinated by the branding and how the designers have managed to extend it from packaging (where branding usually stops) to the delivery mechanism; three nozzles dispensing the product. It’s a small feature but certainly a strong one.

Designer: Jack Godfrey Wood, Tom Ballhatchet & Rui Lui